One powerful technique for luring internet traffic that exceedingly few CPAs exploit is writing and submitting articles. I won’t pronounce it’s free since it does demand some time, but it won’t cost any real money. By that standard, I guess, there’s no such thing as “free”. Whether we’re paying for ads or spending time managing your social media sites marketing <a href=”http://www.websites4accountants.com/” target=’_blank’>accounting websites</a> is always going to cost us something.<br><br>Getting started is very easy. The first step in becoming an article author is submitting articles to article directories. Identify a relevant subject to write about that your prospects might be interested in — and if your article gets published you’ll not only get traffic, you’ll also enjoy a benefit in the search engines.<br><br>One great trick is to write an article as if you’re writing a letter to a friend. Make it personal, informative, and/or amusing. A lot of blog “authors” don’t even write their own articles. They outsource the writing to a ghost writer. Websites like mTurk and oDesk are full of eager young writers who will be willing to write something you can put your name to.<br><br>So why write articles? Let’s examine the two big reasons:<br><br><strong>1. Get Your Name Out There</strong><br>Article publishing is a great way to position yourself as a “maven” in your industry. A maven is an established and well known expert.Prospects are often impressed by online publications, and when networking this offers a great opportunity to harvest Email addresses for direct marketing efforts, “As a matter of fact I wrote an article about it. Give me your card and I’ll send you a link.”<br><br><strong>2. Get Links</strong><br>Article sites give you something called a resource box. This a short section where you can put a by-line and short bio, as well as a link to your website and any other information you might want to include. Search engines use links to determine your websites importance and by extension your websites position in the search results when people do a search. In addition people sometimes click on these links to learn more about you so a “backlink” will also drive actual traffic to your website.<br><br>You do not need to write a masterpiece. What’s important is VALUE. This is what publishers look for. They want articles that their followers will find genuinely useful. Ideas and information are what matter. As long as you run spell check and you’re saying something worth hearing most publishers will be happy to add your content to their site.<br><br>Be patient. Write several articles and submit them to multiple article submission services to get started. It’s going to take some time for your work to trickle off the submission sites and work their way into real blogs.<br><br>There’s an online service called Google Alerts you can use to track your article titles and identify people using your content. When you find people using your stuff contact them, thank them, offer them more, and you’ll have used the article to leverage a relationship with a potential future publisher. Once you make some friends in the business you’re positioned to move on to the next stage of article marketing. Friends won’t just look for your work on article submission sites, they’ll contact you and ASK for content. When this happens you’ll have become an invited guest blogger, and this will earn you respect with that blogger’s entire community of bloggers.<br><br>Driving traffic to accounting sites is a ton of work, but if you’re able to do what it takes now, your company will profit in the end with a superior position in Google, new traffic, and in due course new clients. <br>
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Are you keeping your accounting site changing and exciting? Stop a minute and sincerely reassess your site. Are you incessantly adding fresh content to your site? Are you keeping your site pertinent and up-to-date? You may not realize this, but you may be running the risk of alienating your clients when you could be luring them in and boosting your site’s search engine placement at the same time.<br><br>Imagine a local store that you like to shop at stops getting new inventory and never updates its catalog. Would you continue to go to that store if you knew there would never be anything new there? Not a chance. <a href=”http://www.websites4accountants.com/cpa-tech-advisors-review/” target=’_blank’>Websites for accountants</a> are no different. New content is what will keep visitors coming back. Without it people will quickly tire of your website.<br><br><strong>Embracing Change</strong><br><br>Change can be a difficult thing to wrap your mind around. There is always an element of risk involved; why mess with something that has been so far successful? As the old adage goes, if it isn’t broken, don’t fix it.<br><br>The allure of the comfortable and familiar has led many websites for accountants down the garden path of mediocrity. On the web time passes quickly, and this mentality can leave your website neglected and covered in dust in pretty short order. Of course while the dust on your site is strictly metaphorical, you can see it’s effect everywhere; on your number of site visitors, on your search engine placement, and most importantly in the money you make.<br><br><strong>Keeping It Relevant</strong><br><br>It happens every day. Websites that have enjoyed good placement in Google suddenly drop off the first few pages. This is a typical, and if you think about it completely reasonable, result of a neglected site. The function of a search engine is to point users to high-quality, relevant sites for their search terms. Obviously a website that is constantly offering new content and new features is going to seem more relevant than one that hasn’t added anything new in the last three years.<br><br>Keep your site dynamic and up to date. Here are some tricks that will help you without gobbling up too much of your valuable time. Changing your website doesn’t mean you have to completely overhaul it; small changes can do the job just fine and there are a multitude of ways to do it easily.<br><br><strong>The Basics</strong><br><br>If you’re like me and you enjoy writing you should try keeping a blog. This is a great way to keep your site content dynamic and lure visitors to the site. Even if you just do small entries commenting on recent events, it gives your visitors a reason to return to your site again later. Over time you’ll even draw in readers and feedback. Reader comments are also a great potential source of dynamic content.<br><br>Post your monthly newsletter online. There are a lot of advantages to this (email is a lot cheaper than post) not the least of which is that it’s a great way to keep the site fresh and exciting. Your newsletter is a great way to keep your clients up to date on changes to tax laws and the financial climate, but keep it personal. Include information about your firm and community. There are a number of services that provide online newsletters and these have the advantage of being “fire-and-forget” solutions. You don’t need to lift a finger and your website content is constantly changing!<br><br>Another great method is to have pages on the site where the content varies over time. Calendars, tax due dates, or anything to do with statistics or time are all pages that would require you to update every week, month, or year. That way, your information isn’t entirely static and you have a reason to go in and make the changes for your site.<br><br>You will be shocked at just how meaningfully you can increase your site effectiveness just by being kept current with repeated updates. Don’t have your site just sit there collecting dust, keep it new and show it off!
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