Search engine optimization (SEO) is all the little things that you do ‘on page’ – that is to your own website – and ‘off page’ – for example, getting other people to link to your site, that help your website to achieve a ranking in the search engines.<br><br>Let’s say you were promoting a site related to ‘stop smoking’. If you type the search term ‘stop smoking’ into Google, then the sites that appear on the first page are the top 10 natural search engine listings for ‘stop smoking’ in Google. The sites that appear would have done some serious search engine optimization to get themselves ranking highly for the key phrase stop smoking.<br><br>The more competitive the market, the more search engine optimization you need to do. But it’s fair to say that to get in the top 10 for any market, you need to put in your own work. It’s impossible to just throw up a website expect it to get into the top.<br><br>It’s very important to build up a good keyword list for optimization purposes. If you don’t know your market, then it is impossible to your site optimizing your site effectively. I suggest that you have one main keyword phrase per page on your website and perhaps a secondary keyword phrase also.<br><br>This gives the page two opportunities to rank. Any more than two phrases and you dilute the effectiveness of the optimization. If you have other phrases that are important to you, then you should create another page and optimize it for those phrases. Its better to create a second page – if not a separate category for your website – if you can make money from that phrase. INCOMING LINKS AND ANCHOR TEXT<br>When other sites link to you it is very important that they use the keyword phrase you are targeting in their anchor text. So for instance, if a site is linking to Dog Obedience Advice, I make sure they include ‘dog aggression’ in the link text. This helps to increase your search engine ranking for your keywords as it further emphasizes the relevance and importance of your site.<br><br>What is most important about these links is the wording of the anchor text. You shouldn’t always use the same anchor text when exchanging links with other sites or blogs. That just looks contrived! But you do want at least 10% of your links to be using the main keyword phrase in their anchor text, while making sure there is a variation among the rest. It’s quite natural to have some links saying ‘click here’. When you apply the SEO rules, you should be able to get your site ranking in the top 10 for your keyword 85% of the time. There are other things you can do to increase your chances – especially if the search term is very competitive – and I can write a totally Unique SEO Article which will guarantee you the first page in Google.com. For more information you can check the <a href=”http://www.seoarticlewriteservice.com/p/article-writing-service.html” target=’_blank’>seo article writing service</a> for better results or you can do a review on most <a href=”http://www.seoarticlewriteservice.com” target=’_blank’>article writing service</a> that are currently online.
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